Invitations: Creating Trust, Building Influence

When growing a referral network it’s important to grow relationships both wide and deep. Inviting is one of the relationship builders that does both while building influence in your network and community. A personal invitation shows that you are thinking of them and you want to spend more time together. And time is a key ingredient to building trust, which is necessary for building a deeper relationship.

Inviting is a relationship builder for all phases of the referral relationship – whether you are working to get into Visibility, build your Credibility, or progress into Profitability, inviting will help!

Picture someone in your contact sphere that you would like to build a better relationship with. Now imagine they invited you to attend an event with them. How would that make you feel? When someone thinks of you and wants to spend time with you, you feel pretty special, right?

influence2By extending an invitation, you get to make someone feel special. When accepted, an invitation means you get to know your network members better. Attending events together, having common experiences, builds the relationship by creating bonds between people. Think about a time when you were at an event and you experienced a great speaker that gave you great insight or started a conversation that you carried on afterwards with the friends you were there with. A learning experience is particularly effective at building relationship.

Another benefit of inviting people to attend events with you is the ability to connect members of your network. Connections within your network strengthens your network. Your network knows your network. It is no longer a network, it’s a community. Increasing the connections within your personal network expands your influence. When people know each other because they know you, you are making a greater impact on their network, their relationships, and their lives. They have you to thank for helping them expand their horizons.

I have invited people to any number of events: networking groups, mixers, socials, happy hours, workshops, golf tournaments, parties, dinners, shopping, book signings, wine tasting, ball games, concerts, and more. There is an unending supply of things to do and events to invite to! Depending on the event, sometimes you will invite one person, on other occasions you will invite as many people as possible. The key is to always invite.

I always tell my clients, “You should never attend a networking or Referral Institute® event alone. Invite a friend or referral source!”

People in my network have done business together, become friends, created amazing referral relationships, even travelled to Machu Pichu together! Last year, one of the gentlemen in my BNI chapter thanked me for introducing him to his new bride. I had sponsored both he and his wife into the chapter and that is how they met!

What kind of impact can you make on the lives of the people you care about just by inviting them to come along with you to events you already plan on attending?

-Maile Collmer

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One Response to Invitations: Creating Trust, Building Influence

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