There are many strategies, tools, and techniques that I help my clients with to generate more business through referral marketing. None of them as important as this first step: Trust. Any good relationship needs trust; the referral relationship, however, lives and dies with trust. After all, you would not send your best client to someone […]
I don’t know about you, but I never took a course in college on how to network or how to grow my business by referral. Since 1997 I have been networking and growing my business by referral, gathering information along the way from many different mentors, trainings, books, and seminars. Here are some of my […]
I was watching Rich Kids of Beverly Hills the other night and the story line had me thinking of the referral process. The conflict in the episode was actually a referral issue. Dorothy buys a condo at The Century for $3.2M and needs decor. One of the friends in her circle is Roxy, an interior […]
One of the questions I get is, “how do I get more referrals?” Sometimes the question is posed like, “I’ve been networking and I’m not getting any business, can you recommend another network that might be better for me?” The first thing I ask myself: “Is this person referable?” All the referral strategy in the […]
“Why accept mediocrity when excellence is an option?” This is the first question Dr. Ivan Misner asked the 200 member audience at the 2014 Referrals For Life® Day that really caught my attention. The question posed hit me to my core. This is a question that is part of who I am. Ivan continued on […]
We’ve all probably heard the acronym: Together Everyone Achieves More, and the phrase: There’s no “I” in team. I was thinking about this when I watched a special (on the NFL Network) about the Miami Dolphins, under Coach Don Shula in the early 1970’s. They worked hard together as a team and coach Shula worked […]
In preparing for my road trip to a friend’s wedding in Malibu, I created a playlist of upbeat songs to get me through the long drive on I-5. As I selected songs, I noticed that I was choosing a lot of songs that featured artist Pitbull. This guy has collaborated with all kinds of amazing […]
Have you ever dreaded going to a networking event? Maybe you weren’t sure who was going to be there or who you would talk to, or even, what you would say? Having a message for your business planned out and ready for a networking event can certainly calm some of the anxiety. How do you answer the […]
When you go to a networking event do you set an intention? Is that intention to meet a potential client, a prospect, or even to do some business? I would say many people do have that intent when going to a networking event. Now let’s look at the reverse. Have you ever set the intent […]