FAQ: What do I do when I’m in the middle of a one-to-one meeting and the person I’m meeting with starts to do their sales pitch on me? I get this question fairly frequently, which tells me that there are a lot of people out there who are not getting relevant referral marketing training for […]
Traditionally corporate sales teams rely on big marketing and branding budgets to generate leads that their salespeople then follow up with and work to close the sale. There are two main trends affecting the sustainability of this model: First, as the general population has grown increasingly numb to marketing messages, the response to those messages […]
“What is your desire to hit your goals?” In August, one of my Referral Partners gave me an amazing gift of seeing David Neagle live. David’s focus is on mindset. This is a question he posed to us. One of my passions is personal and business development. A wise coach of mine, Diana Kikoska, says, […]
Need more business? Have you tried networking? The number one reason why people go out networking is to get business. And yet I have never, ever, EVER heard anyone say they were at a networking event to buy or shop for anything. So if everyone is going to sell their product or service and yet […]
There are many strategies, tools, and techniques that I help my clients with to generate more business through referral marketing. None of them as important as this first step: Trust. Any good relationship needs trust; the referral relationship, however, lives and dies with trust. After all, you would not send your best client to someone […]
I don’t know about you, but I never took a course in college on how to network or how to grow my business by referral. Since 1997 I have been networking and growing my business by referral, gathering information along the way from many different mentors, trainings, books, and seminars. Here are some of my […]
I was watching Rich Kids of Beverly Hills the other night and the story line had me thinking of the referral process. The conflict in the episode was actually a referral issue. Dorothy buys a condo at The Century for $3.2M and needs decor. One of the friends in her circle is Roxy, an interior […]
One of the questions I get is, “how do I get more referrals?” Sometimes the question is posed like, “I’ve been networking and I’m not getting any business, can you recommend another network that might be better for me?” The first thing I ask myself: “Is this person referable?” All the referral strategy in the […]
“Why accept mediocrity when excellence is an option?” This is the first question Dr. Ivan Misner asked the 200 member audience at the 2014 Referrals For Life® Day that really caught my attention. The question posed hit me to my core. This is a question that is part of who I am. Ivan continued on […]
Have you ever dreaded going to a networking event? Maybe you weren’t sure who was going to be there or who you would talk to, or even, what you would say? Having a message for your business planned out and ready for a networking event can certainly calm some of the anxiety. How do you answer the […]